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Donate Life America Launches Campaign to Register “20 Million in 2012”

Donate Life America, the national organization promoting organ and tissue donation, launched a bold new initiative to register 20 million more people in 2012. In California, our goal is to sign up 12 million people by the end of 2012 to help reach the national goal of 120 million.

“Donate Life celebrated 100 million registered donors in 2011, which means 42 percent of individuals age 18 and older are registered as organ and tissue donors,” says David Fleming, President and CEO of Donate Life America. “With the majority of individuals in the United States wishing to be organ and tissue donors, the biggest challenge to meeting our goal of 120 million will be getting people to take action and register today as an organ and tissue donors.”

The year-long “20 Million in 2012” campaign will includes four events: the Donate Life Flash Mob on March 24th, Donate Life Blue and Green Virtual Fashion Show on April 20th, Donate Life Champions in Fall 2012 and Donate Life Linking Hands for Life all year long.

The campaign also launched Donate Life America’s “I am HOPE” story project, featuring 365 incredibly powerful stories of people personally touched by organ and tissue donation. Each Donate Life State Team will have one week of 2012 to promote stories of hope from their state and disseminate them through the Facebook pages and Web sites of Donate Life America and its partners.

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